The ROADMAP

Bitcoon is a community-driven project built for organic growth.

This roadmap is not a promise to grow at any cost. It is a list of possibilities. What happens next depends on whether people like the idea, support it, and get involved.

All figures are shown in euros for transparency. The mission is Bitcoin — the current costs are still fiat.

If the concept works, the Pack grows - one step at a time.

MUSTS

BUILD THE FOUNDATION

DONE

Build the Bitcoon Foundation

Early setup, tools and infrastructure.

€1,700

DONE

Protect Bitcoon in EU

Trademark protection for the Bitcoon wordmark and logo across ten relevant classes

€4,675

DONE

Launch the First Homepage

Simple first version of bitcoon.world with mission, vision, Mischief, Exit, Support and Roadmap

€1,500

Open the Bitcoon Shop

Shopify setup, print-on-demand integration, first products, samples and test orders

€1,000

Launch the Support Model

Create a simple monthly support option for people who want to help fund the mission directly

Time

Protect Bitcoon in Core Global Markets

Trademark protection in the UK, Switzerland, USA, China and Canada

€30,000

Less With help

Build the Professional Multilingual Homepage

Improved design, multilingual content, scalable structure and easier content management

€6,000–10,000 or Time/HELP

LATER

Build the Bitcoon Community Platform

Forum, Mischief submissions and a place for the Pack to exchange ideas

€4,000–7,000 or time/help

LONG-TERM

Expand the Pack Globally

Further trademark protection in selected markets as the Pack grows

€50,000+

Less With help

MUSTS

BUILD THE FOUNDATION

DONE

Build the Bitcoon Foundation

Early setup, tools and infrastructure.

€1,700

DONE

Protect Bitcoon in EU

Trademark protection for the Bitcoon wordmark and logo across ten relevant classes

€4,675

DONE

Launch the First Homepage

Simple first version of bitcoon.world with mission, vision, Mischief, Exit, Support and Roadmap

€1,500

Open the Bitcoon Shop

Shopify setup, print-on-demand integration, first products, samples and test orders

€1,000

Launch the Support Model

Create a simple monthly support option for people who want to help fund the mission directly

Time

Protect Bitcoon in Core Global Markets

Trademark protection in the UK, Switzerland, USA, China and Canada

€30,000

less with help

Build the Professional Multilingual Homepage

Improved design, multilingual content, scalable structure and easier content management

€6,000–10,000 or Time/HELP

LATER

Build the Bitcoon Community Platform

Forum, Mischief submissions and a place for the Pack to exchange ideas

€4,000–7,000 or time/help

LONG-TERM

Expand the Pack Globally

Further trademark protection in selected markets as the Pack grows

€50,000+

Less with Help

MUSTS

BUILD THE FOUNDATION

DONE

Build the Bitcoon Foundation

Early setup, tools and infrastructure.

€1,700

DONE

Protect Bitcoon in EU

Trademark protection for the Bitcoon wordmark and logo across ten relevant classes

€4,675

DONE

Launch the First Homepage

Simple first version of bitcoon.world with mission, vision, Mischief, Exit, Support and Roadmap

€1,500

Open the Bitcoon Shop

Shopify setup, print-on-demand integration, first products, samples and test orders

€1,000

Launch the Support Model

Create a simple monthly support option for people who want to help fund the mission directly

Time

Protect Bitcoon in Core Global Markets

Trademark protection in the UK, Switzerland, USA, China and Canada

€30,000

Less With help

Build the Professional Multilingual Homepage

Improved design, multilingual content, scalable structure and easier content management

€6,000–10,000 or Time/HELP

LATER

Build the Bitcoon Community Platform

Forum, Mischief submissions and a place for the Pack to exchange ideas

€4,000–7,000 or time/help

LONG-TERM

Expand the Pack Globally

Further trademark protection in selected markets as the Pack grows

€50,000+

Less With help

LOVE-TO-HAVES

FUND THE MISCHIEF

LATER

Professional product photography

Print-on-demand mockups work for launch. Real photography would make the products, materials and mission feel more tangible.

€2,000–3,000

Less with help

LATER

Create the Mischief Library

Build a searchable collection of Free Mischief, Self-Funded Mischief and Big Mischief ideas

€2,000–5,000

LATER

Create Educational Materials

Develop brochures, cards and printable Bitcoin resources for adults and children

€3,000–10,000

or time/ Help

LATER

Launch Community Distribution Kits

Create simple ready-to-use packs with stickers, brochures and trail markers for local Bitcoin activity

€5,000–8,000

LATER

Fund the First Big Mischief

Bring the first larger community-funded Mischief idea into the real world

Project-dependent

LATER

Launch the First Pop-Up Stand

Bring Bitcoon to selected Bitcoin events with products, educational material and conversations

€5,000–10,000

LATER

Build the Bitcoon Tracks Feed

Create a living project log with updates, completed Mischief actions and occasional Bitcoin activity

€2,000–5,000 or time/ Help

LONG-TERM

Expand Community Distribution

Produce and subsidize larger batches of educational and Mischief materials for the Pack

Demand-dependent

LONG-TERM

Support Local Pack Activities

Help local groups organize educational actions, visibility projects and peaceful Mischief

Community-driven

LONG-TERM

Publish a Transparency Report

Show how support is used and which projects, protections and Mischief actions were funded

Community time

LONG-TERM

Build Fair In-House Production and Logistics

Establish a small sewing workshop with embroidery, print and logistics using organic and fairly sourced fabrics

€120,000+

LOVE-TO-HAVES

FUND THE MISCHIEF

LATER

Professional product photography

Print-on-demand mockups work for launch. Real photography would make the products, materials and mission feel more tangible.

€2,000–3,000

Less with help

LATER

Create the Mischief Library

Build a searchable collection of Free Mischief, Self-Funded Mischief and Big Mischief ideas

€2,000–5,000

LATER

Create Educational Materials

Develop brochures, cards and printable Bitcoin resources for adults and children

€3,000–10,000

or time/ Help

LATER

Launch Community Distribution Kits

Create simple ready-to-use packs with stickers, brochures and trail markers for local Bitcoin activity

€5,000–8,000

LATER

Fund the First Big Mischief

Bring the first larger community-funded Mischief idea into the real world

Project-dependent

LATER

Launch the First Pop-Up Stand

Bring Bitcoon to selected Bitcoin events with products, educational material and conversations

€5,000–10,000

LATER

Build the Bitcoon Tracks Feed

Create a living project log with updates, completed Mischief actions and occasional Bitcoin activity

€2,000–5,000 or time/ Help

LONG-TERM

Expand Community Distribution

Produce and subsidize larger batches of educational and Mischief materials for the Pack

Demand-dependent

LONG-TERM

Support Local Pack Activities

Help local groups organize educational actions, visibility projects and peaceful Mischief

Community-driven

LONG-TERM

Publish a Transparency Report

Show how support is used and which projects, protections and Mischief actions were funded

Community time

LONG-TERM

Build Fair In-House Production and Logistics

Establish a small sewing workshop with embroidery, print and logistics using organic and fairly sourced fabrics

€120,000+

The Mischief Ledger

Last updated - 19 Jul 2026

Bitcoon is being built in the open.

No investors.
No hidden sponsors.
No affiliate games.
No fake scarcity.
No “trust me, bro.”

Just a raccoon, a trail, and a simple idea.

Support the mission, not the profit.

This first Mischief Ledger shows what it currently costs to prepare Bitcoon for launch — before the first real product is sold.

Current Status

Bitcoon is still in the pre-launch phase. That means:

⁠The shop is not publicly launched yet
Products are not being sold yet
Test prints are on their way
Trademark and design protection are being prepared
The website, shop and core structure are being built

So this first report is not about profit.
It is about the cost of preparing the trail.

ONE-TIME LAUNCH COSTS

DONE

Trademark protection

2 EU trademarks with 10 classes each

€4,200

DONE

Design protection

2 EU designs, filed together

€475

DONE

Website build

Framer website setup

€1,500

DONE

AI launch phase

ChatGPT Pro extra cost for 3 months

€252

DONE

Test prints & test orders

Shirts, hoodies, supplier and shop tests

€1,000

DONE

Legal call

Short informal call, no invoice

€0

DONE

Design work

Current design work

€0

ONE-TIME LAUNCH COSTS

DONE

Trademark protection

2 EU trademarks with 10 classes each

€4,200

DONE

Design protection

2 EU designs, filed together

€475

DONE

Website build

Framer website setup

€1,500

DONE

AI launch phase

ChatGPT Pro extra cost for 3 months

€252

DONE

Test prints & test orders

Shirts, hoodies, supplier and shop tests

€1,000

DONE

Legal call

Short informal call, no invoice

€0

DONE

Design work

Current design work

€0

MONTHLY RUNNING COSTS

Domains & email

bitcoon.world, bitcoon.shop, Email hosting

€13.92

Shopify

Shop system

approx.
€27–29

Framer Pro

Website hosting and multilingual page structure

approx.
€30–35

ChatGPT Plus

Ongoing writing, planning, translation and build support

€21

Estimated yearly running cost

Basic monthly infrastructure needed to keep the Bitcoon trail online.

approx.
€1,103–1,187

MONTHLY RUNNING COSTS

Domains & email

bitcoon.world, bitcoon.shop, Email hosting

€13.92

Shopify

Shop system

approx.
€27–29

Framer Pro

Website hosting and multilingual page structure

approx.
€30–35

ChatGPT Plus

Ongoing writing, planning, translation and build support

€21

Estimated yearly running cost

Basic monthly infrastructure needed to keep the Bitcoon trail online.

approx.
€1,103–1,187

WHAT IS NOT INCLUDED YET

Some costs are not included because they are not fixed yet or may only appear later:

international trademark expansion
⁠legal defense or opposition costs
⁠tax advisor costs
⁠paid Shopify apps
payment provider fees
product inventory
larger Mischief Gear purchases
bigger community campaigns
physical events
translations beyond the first setup
unexpected raccoon damage

If these costs appear, they will be added to future reports. No hiding in the trash can.